• What It Is: A unique code snippet (Event snippet) provided by Google Ads for tracking specific user actions (such as purchases, sign-ups, etc.).
• How It Helps: By placing this code on conversion pages (like the "Thank You" page after a purchase), you can track how many conversions (sales, leads, etc.) come from your Google Ads campaigns. This enables you to measure campaign success and identify areas for optimization.
• Benefit: Allows for detailed tracking of campaign success, helping you to refine your marketing strategy and make data-driven decisions to increase conversions.
Prerequisites
Make sure you have:
A Google Ads account
Your Google Ads Conversion ID and Conversion Label
Access to your HitMe admin dashboard
Step 1: Get Your Google Conversion Code
Log in to your Google Ads account.
Navigate to Tools & Settings > Measurement > Conversions.
Click + New Conversion Action and select Website.
Fill in the required conversion details such as name, value, and category.
Choose “Install the tag yourself” as your setup method.
Copy the Conversion ID and Conversion Label provided by Google Ads.
Step 2: Add the Code in HitMe
Log in to your HitMe dashboard.
Go to Website > Analytics / SEO > Integrations.
Locate the field labeled Google Conversion.
Paste your Google Ads Conversion Code into this field.
Save the changes.
Note: The HitMe panel will automatically place the code in the correct location on your website. You do not need to edit any site files manually.
Verifying the Code
Use the Google Tag Assistant browser extension to check that the tag is firing correctly on your site.
Perform a test conversion, such as submitting a form or completing a purchase.
Check your Google Ads dashboard—conversion data may take a few hours to appear.